Join us on a journey to reducing plastic waste, making a difference, and changing the small things we each do every day.

Being different makes the difference

Here’s how we make a difference avoiding plastic


We use glass bottles, never plastic, because you can recycle glass as many times as you want. It even turns back into sand at the end of its life


We just don’t think plastic wrapping is the way to go, we use kraft envelops made from recycled material that compost at home.


Our boxes are made of fully recyclable corrugated cardboard.

More than 1 billion

The number of tubes of plastic toothpaste the planet lay hold of in each year.

100 million

How many animals suffer in the U.S. alone as a result of testin. 

50 times

Every year, we could buil 50 times the most iconic buildings in Europe on toothpaste tubes.

Only 1

We have one planet, and we're doing or best to make sure we can keep her happy.

ByeBye Plastic…

We’re on a plastic-free journey. Are you done with plastic?

1,000,000,000 Chances to Change

We threw away a billion tubes last year, and each one contained harmful synthetics and preservatives that no one wants in their bodies. That means there’s a billion little things we can do differently this year.

Better for your health,
better for the planet

A clean mouth and long-lasting fresh breath, without
the punishment on your health and the environment.

Helping you to end plastic waste. change one smile at a time

Your smile doesn’t just put people at ease, catch the eye, and invite them to connect; it’s also a powerful way to help the environment. Keep it glowing with an eco-friendly, sustainable, and fully recyclable toothpaste. 

Here is how we are building SmileMe

Our bottles
  • Refillable and recyclable
  • Made from glass
  • No plastic ever
Our envelopes
  • Recyclable
  • Made from recycled
  • Newspaper
Our boxes
  • Recyclable
  • Made form cardboard
  • Sealed with paper tape
Our subscription refills
  • Compostable
  • Made from biomaterials
  • Marine degradable

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